| Sony was the first company to introduce digital | | | | reception, the Walkman slowly picked up... and the rest |
| cameras into the market. Today, Sony is one of the | | | | as they say is history. Then, another revolution in audio |
| leaders in the digital revolution. Its historical journey | | | | technology was brought about in 1982 with the |
| began in 1946 in a small room. Let us see the rise of | | | | introduction of the Compact Disc (CD). |
| this company in this article. | | | | As far as digital cameras are concerned, Sony was |
| Did you know that the first product manufactured by | | | | again the first company to introduce a digital camera in |
| Sony was a rice-cooker! Yes, that is true. Started in | | | | the market. Way back in the year 1989, the Sony |
| 1946 by Masaru Ibuka and Akio Morita in a small room, | | | | ProMavica MVC-5000 was launched. The camera |
| Sony entered the market by making a rice cooker. It | | | | provided a 720,000 pixel image which was considered |
| was in 1950, after the war had ended in Japan, did | | | | to be the leader in image quality at that time. |
| Sony create a tape recorder called the G-TYPE | | | | Today, Sony is one of market leaders in the digital |
| recorder. But it was not until the year 1957 that Sony | | | | revolution. Always striving to be different from other |
| was able to gain market leadership when it launched | | | | players, Sony has led the market in terms of |
| the world's first pocket transistor radio. | | | | innovative technologies and high quality items. Not only |
| Up till this time, Sony was operating under the | | | | has Sony surpassed others several times by being the |
| company name of Tokyo Tsushin Kogyo. However, | | | | first company to make several new products, but it |
| when Morita planned to take the firm to the USA, he | | | | has continuously strived to provide maximum services |
| thought that the name should be much simpler so that | | | | to its consumers. The company has launched several |
| people could easily pronounce it. Hence, the term | | | | new services such as the This helps consumers to |
| 'Sony' was coined -derived from the combination of | | | | create, share and enjoy digital pictures and video. Also |
| the Latin word "sonus" which means sound and | | | | included as a part of this deal are free online albums |
| "sonny" which means little son. | | | | and eCards, wherein members can share their favorite |
| It was not easy for a Japanese firm to establish base | | | | pictures as gifts, keepsakes and high-quality prints in a |
| in the USA. And, Sony being the first to do so, the | | | | variety of sizes. |
| company had to overcome quite a few challenges. | | | | The latest digital cameras from Sony are: |
| However, despite all odds, Sony came up with several | | | | Cyber Shot Enthusiast Series: These are powerful |
| new products such as the Trinitron colored television in | | | | cameras with advanced optics and controls. |
| 1968 which became a landmark in design and | | | | Cyber Shot Point and Shoot: Great cameras for |
| technology at that time. In fact it was with the Trinitron | | | | snapshot photography. |
| that Sony entered the USA. | | | | Cyber Shot M: Full featured digital cameras with high |
| After this, one of the biggest hits of Sony, the | | | | quality video capture. |
| Walkman was launched in the market. It was not very | | | | Mavica: Cameras which can record directly onto CDs |
| well received in the market by retailers since it did not | | | | and floppy disks. |
| have any recording capabilities. But after its lukewarm | | | | |