| Panasonic is a world-renowned consumer electronics | | | | fact that Panasonic is a small player in the digital |
| company today. Its digital cameras have recently | | | | market today. This alliance will help both Leica and |
| entered the market. In this article, we will view the | | | | Panasonic to take over an estimated ten percent of |
| story of Panasonic and some of the latest cameras | | | | the digital camera market share. |
| which have been launched by the company in the | | | | Panasonic's latest line of digi cameras consists of |
| market. | | | | mainly three series. One of these is the Lumix digital |
| The inception of Panasonic took place in the year 1918 | | | | camera series. The Lumix camera makes use of |
| on a small work table in the house of Konosuke | | | | lenses provided by Leica. This helps in getting images |
| Matsushita. At that time, Matsushita invented the | | | | which are extremely clear and bright. The Lumix is a |
| two-socket light fixture. This product became a | | | | highly advanced camera and also comes with manual |
| success and Matsushita Electric Industrial Co. Ltd. was | | | | control options. Its shutter interval is also less than 0.04 |
| established. | | | | seconds, hence allowing the photographer to take |
| Panasonic is the largest manufacturer of consumer | | | | shots quickly. |
| electronics in the world today. The firm produces a | | | | Another series of digital cameras are cheaper and |
| wide array of products which cater to several needs | | | | smaller, known as the D-Snap digital camera series. |
| of consumers. Its policy of achieving hundred percent | | | | These cameras are trendy and small. They are |
| customer satisfaction and providing optimal quality | | | | super-slim and come in different colors. These |
| goods, has led Panasonic from strength to strength. In | | | | cameras can also record videos and play music. The |
| fact, the name Panasonic is synonymous with | | | | D-Snap digital camera is aimed at teenagers and |
| innovation, quality, performance and ease of use. | | | | youngsters who are looking for something smart and |
| As far as digi cameras are concerned, Panasonic has | | | | trendy and which also fit into their budget. |
| got several types of digi cameras which can cater to | | | | Slowly and steadily, Panasonic is establishing a name |
| various audiences depending on their budget and | | | | for itself in the digi camera world. This company, which |
| needs. In fact, Panasonic has also entered into an | | | | has always believed in putting the customer's needs |
| alliance with German camera maker, Leica to develop | | | | first, is sure to make a mark in this arena as well. |
| still digital cameras. The reason for this alliance is the | | | | |