| Williams Murray Hamm has designed the bottle | | | | from Williams Murray Hamm lived up to our |
| graphics for Absolut Flavor Of The Tropics, a new | | | | expectations and delivers something fresh and |
| limited edition that will be launched exclusively in Duty | | | | unexpected”. |
| Free/Travel Retail globally for a 6 month period. The | | | | Lena Dåderman, Project Manager, Product |
| product offers the travellers a new exotic vodka | | | | Innovation Absolut |
| flavour that is not available in stores back home. | | | | About Williams Murray Hamm |
| Williams Murray Hamm, a leading packaging design | | | | Established in 1997, Williams Murray Hamm set out to |
| agency in the UK, was tasked with putting an | | | | offer clients an alternative to the intrusive logos and |
| ‘Absolut twist’ on tropical fruit. | | | | graphic formulas that had become commonplace in |
| From Florida and the Caribbean to Hawaii and the | | | | the world of 80s and 90s brand design. It seemed to |
| Seychelles, exotic fruits thrive in the humid weather of | | | | us that robust ideas were of much greater value to |
| the sun-drenched tropics. Williams Murray Hamm’s | | | | clients than decoration and derivation. |
| design expresses the fruit through strikingly bright | | | | With the help of some fearless clients, WMH has |
| thermal images of the world map. It offers a brand | | | | gained an international reputation for creative and |
| new look for Absolut that captures this new exotic | | | | commercial success. We have won major awards at |
| flavour and offers consumer the perfect souvenir | | | | D&AD, Design Week, Clio and New York Festivals |
| from their intrepid journey. | | | | and been named No 1 for Branding in 2004/05/06/07 |
| “Absolut Tropics represents the first time we have | | | | 08 (Design Week) and No.1 for Design Effectiveness |
| been able to launch a brand new, innovative flavour | | | | 2003/04/06 by the DBA for work with clients like |
| exclusively to travelling consumers, people who are | | | | Clipper Teas, Cobra and Sainsbury’s. |
| always on the lookout for something new and thrilling. | | | | This has led to Garrick Hamm being appointed D&AD |
| For a leading edge, creative brand such as ABSOLUT, | | | | President for 2008/9 and WMH featuring in The |
| it’s crucial that we work with creative partners that | | | | Guardian’s ‘Top 50 Hottest Names in |
| can think laterally when answering a brief. The solution | | | | Design’. |