Is Your Vision 20/20?

>organization • It results in increased and more
Just as important as visual sight is for your life, a visionmeaningful commitment from management and
for your self and business is just as critical to achievingworkers • Greater focus and clarity to your desired
your goals. Here are 4 easy steps towards creating afuture
powerful vision for your business.Here are 4 easy steps towards creating a powerful
Think of a time when you had your vision checked atvision for your business:Step 1: Schedule Uninterrupted
the ophthalmologist. The Dr. assessed your currentTime Ensure this time is away from the office. It'si
prescription, tested your vision (“Which looks clearer,mportant to take time away to work ON your
1 or 2?”), ensured you were able to see all thebusiness instead of just IN it. This time is about creating
colors of life, prescribed a new prescription, and thenor reconnecting with your vision.
helped get that prescription filled with new glasses orStep 2: Formulate Your ThoughtsDuring this time,
contacts. Creating or reconnect with your personal oranswer the following questions (and any others) that
business vision is accomplished in the same way.will help you formulate your vision:• What do I really
       Just as important as visual sight is for yourwant?• What's the impact I desire for my business
life, a vision for your self and business is just as criticalto make in our industry or community• Where do I
to achieving your goals. According towant to take my business?• Why is this important to
Humanresources.about.com, “Both people andme?• How will I feel when I accomplish this vision?
organizations need to establish a strategic frameworkStep 3: Craft Your Vision StatementOnce you have
for significant success.”        Your vision is athoughtfully prepared answers to the above questions,
statement of what your organization wants toand any others you identified, you are ready to craft
become. It gives shape and direction to youryour vision. Summarize your answers into a positive
organizations future. It is different from a missionaffirming statement written in first person. Make
statement, which is a statement of your organizationsstatements about the future you plan to achieve. Write
purpose and function.        The Alliance forthe statements as if you are already making them
Nonprofit Management had this to say about thehappen in your lifeExamples:ABC Corporation is
importance of a strong vision: “There is onerecognized and respected as one of the premier
universal rule of planning: You will never be greatertechnology solution providers to small and mid-sized
than the vision that guides you - - - The visioncustomers.The Westin Hotels’ vision is "Year
statement should require the organization's membersafter year, Westin and its people will be regarded as
to stretch their expectations, aspirations, andthe best and most sought after hotel and resort
performance. Without that powerful, attractive, valuablemanagement group in North America."
vision, why bother?” Why bother indeed? Well, aStep 4: Bring Your Vision to LifeShare your vision with
strongly articulated vision statement communicatesa colleague or your staff. Type up your statement and
values; it is literally a possible dream. Some inherentpost it in prominent places to keep you excited about
benefits of creating a vision for your business are:•your future. The very same steps can be used to
Unification of people at all levels toward a commoncreate a personal vision for your life or a particular
goal• Provide a sound foundation for decisiongoal. These steps seem simple, but will require some
making • Empowers an enterprise • Builds on theserious time and contemplation in order to result in a
past • It is a vehicle for developing andpowerful statement. May you soon be seeing a
communicating common values throughout thebrighter tomorrow!