| Fuji digital cameras entered the market in the late 90's. | | | | far as digital technology and digital cameras was |
| Started in Japan in 1934, Fuji has always tried to stay | | | | concerned. Even though Sony overtook Fuji in the |
| ahead of the pack. The history of this company is | | | | race of introducing the first digital camera, Fuji gave |
| rather interesting so let us take a look at it. | | | | the world the first digital camera with removable media |
| Started in a small Japanese in the foothills of Mt. Fuji, | | | | in the year 1988. |
| the Fuji Film Co. Ltd was founded in the year 1934. At | | | | Today, Fuji has firmly established itself in the digital |
| that time, no one could imagine that such a small | | | | revolution. It has continuously innovated itself and made |
| camera making company would become a million | | | | several product launches such as the MX-700 in the |
| dollar global name known all across the globe within a | | | | year 1998, which was the world's smallest and lightest |
| span of 50 years. Today, Fuji is known for its great | | | | mega pixel digital camera at that time. Fuji has also |
| digital cameras and innovative technology. | | | | made forays into digital printing technology. |
| It took Fuji 35 years to come to the USA. In the US, | | | | Not only this, but Fuji is a conscientious of the |
| Fuji again started small with the establishment of a six | | | | environment as well. In the year 2000, Fuji made a $7.8 |
| person office in the Empire State Building in New York | | | | million contribution in the construction of the Fuji Film |
| City. Within a span of four years, in 1969, the company | | | | Giant Panda Conservation Habitat in Washington DC in |
| had expanded itself so fast that the | | | | order to bring two giant pandas from China to the |
| Morgan Guaranty Trust Company issued American | | | | USA. |
| Depository Receipts (ADRs) on Fuji Photo Film stock. | | | | From the NANO CUBIC Technology which allows |
| In 1976, Fuji Film launched the world's first ISO 400 | | | | digital videotapes to increase their recording capacity |
| color print film. This was the fastest color still photo film | | | | to 1000 two-hour movies in 2001 to the xD-Picture |
| present in the world during that time. Then, in 1980, Fuji | | | | Card, which was the smallest storage media in the |
| launched the fastest color motion picture film - the | | | | market in 2002; Fuji continues to introduce newer and |
| A-250. After this, Fuji became the official sponsor of | | | | newer digital technologies today. Some of the newest |
| the Los Angeles Olympics in 1984. | | | | digital cameras introduced today are: |
| One of the biggest launches in camera history made | | | | A-Series : Automatic point-and-shoot cameras for |
| by Fuji was the QuickSnap in the year 1986. The | | | | basic users. |
| QuickSnap was a one-time-use camera and it | | | | E-Series : Full featured, compact cameras with manual |
| became an instant hit in the market. Due to its | | | | control as well. |
| usefulness, easy-to-use convenience and price, the | | | | F-Series : Ultra compact cameras in different styles |
| QuickSnap became the market leader during its time. | | | | with full features. |
| Improvising on the QuickSnap, Fuji introduced the | | | | S-Series : Advanced cameras with optic controls for |
| world's first one-time use 35mm camera with a flash in | | | | advanced users. |
| the year 1988. | | | | S-Pro Series : Extremely advanced cameras for |
| Fuji was not a company which could be left behind as | | | | professionals. |