| The great advantage of digital printing is that it takes | | | | is the world leader in digital commercial presses. Taken |
| far less time than traditional printing methods. If you | | | | over by Hewlett-Packard in 2001, Indigo was a |
| suddenly need new business cards for a meeting this | | | | forerunner in the early digital printing market, and the |
| afternoon, or you simply have to have your | | | | name is synonymous with high quality, but relatively |
| presentation printed out for a last minute client meeting, | | | | high priced digital printing. |
| or maybe you've run out of training manuals to hand | | | | Konica Minolta Digital Printers |
| out at a class this evening, it's the digital printer who will | | | | Representing the medium range - in cost but not |
| save you. | | | | necessarily in quality! Konica Minolta's 'Magicolor' series |
| A digital press doesn't require most of the preparation | | | | high performance colour laser printers are renowned |
| that's needed for a traditional litho press: plates don't | | | | for their high quality output. Possibly the best value |
| have to be created, rollers don't need to be inked, | | | | option, when it comes to digital printing, Konica Minolta |
| there's no checking for registration or positioning, and | | | | are low cost, good quality and provide a fast |
| you don't have to wait hours for ink to dry. But the | | | | turnaround when you need your training manual, |
| name 'digital printing' refers to a wide range of printing | | | | presentation or business cards printed today! |
| equipment: from a two hundred thousand pounds | | | | Desktop Printers and copiers |
| (sterling) Indigo press, to a fifty pounds (sterling) | | | | Every business has at least one desktop printer, and |
| Hewlett-Packard desktop printer - both are digital and | | | | most homes do too. What many people don't realise is |
| both are printers, but the quality and cost are very | | | | that when they go to the local copy shop and ask for |
| different. | | | | their business cards to be printed, the copy shop might |
| Unfortunately, many people haven't yet realised that | | | | well be using something similar to what is used in many |
| there is such a huge variety available. If the printer you | | | | offices and homes. This might be called digital printing |
| turn to only uses high end Indigo presses, then your | | | | but it is not in the same league as Konica Minolta or |
| printing will always be great quality but could be costly. | | | | Indigo presses and for most business needs, this is a |
| And if you always turn to your local copy shop for | | | | poor choice. |
| your digital printing you may end up with low cost, low | | | | When you need some fast but good quality printing |
| quality desktop print outs. | | | | done, don't just ask for digital printing - ask what |
| If you are trying to choose the best digital printer for | | | | equipment your printers are using. Make sure that the |
| your business cards, or anything else for that matter, | | | | equipment is suitable for your requirements, both in |
| these are likely to be your three main options: | | | | terms of cost and quality. And ideally, find a printer |
| Indigo Digital Press | | | | who offers the high end and medium range options |
| The big Kahuna when it comes to digital printing, Indigo | | | | and discuss the merits of both. |